![]() Rules at the root category (or folder) are visible within all child categories (or folders) and assigned products (or content). It turns out that he can use B2C Commerce’s lookup order (or inheritance scheme) to minimize the number of rule configurations he must create and maintain. While these fields are not related to the rule-based solution, they can be used inside a rule, for example, $.īrandon could map all his products, categories, folders, and content but he doesn’t need to. The graphic shows the Business Manager SEO attributes that are available for product, category, content, and folders. B2C Commerce uses this data to automatically build the product detail pages, including the HTML head meta tags. He can import product details that contain SEO settings, or he can enter the SEO product details into Business Manager. To start, Brandon wants to automatically add title and description metadata to the HTML head section of every product detail page. Content listing page (CLP): A content folder or content list page.Product listing page (PLP): A category or product search results list page.Here are the types of pages that Brandon targets. Now that Brandon has learned some meta tag basics, he wants to use Salesforce B2C Commerce to generate them on his storefront pages.ī2C Commerce provides a rule-based meta tag solution to generate and manage storefront content. Use the robots tag to set all the links on a page to nofollow. To set an individual link to nofollow, add rel="nofollow" to the link HTML. Google requires links to be set to nofollow if they are in a product review. This tag defines how crawlers index an individual page and serve it to users in search results. Make sure the text is appealing, concise, and relevant.It’s often what determines whether users click the page. ![]() Provide an accurate description of the content of your page.While meta descriptions might not impact website rankings, these snippets can influence the click-through rate and traffic when shoppers click the links. This short description appears as a snippet beneath a link to draw attention to the content and prompt users to click it. This tag provides a brief description of the page that appears on the search engine results page (SERP). The text should provide clarity and context and make sense to both audiences. The title tag is for visitors and search engines.A title with a vague keyword won’t improve results. If you can, include a keyword in these 55 characters to enhance your SEO, but make sure it adds value.Make the tag clear, descriptive, and not more than 55 characters.Making this meta tag unique can significantly improve a page’s ranking, drawing more traffic. It’s important because search engine algorithms set a value on its keyword, which can attract search engine users to the website. This is the text at the top of a browser. While alt text, canonical tags, hreflang tag, and head tags are important, in this unit we focus on the first three meta tags listed. Headings (h1, h2, h3, and so forth): Provide page structure to improve the user experience and help search engines understand the content.Hreflang tag: Tells crawlers about different language versions of your multi-language or multi-country site.Canonical tag: Tells crawlers which page to prioritize if you have pages that are almost identical or use syndicated content that was republished elsewhere.Alternative text (alt) tag: Improves your SEO while helping both search engines and people learn more about your images.Robots: Controls the indexing of individual pages, while the robots.txt file prevents search bots from crawling a whole site or section of a site.Description: Displays below the title tag, providing more details.It shows up in the search results, and is extracted to show up as anchor text and a title in social shares. If you have lots of pages (as does the Cloud Kicks storefront), that’s a lot of code. Meta tags go in the section of an HTML document. Search engines use meta tag info for ranking and to display snippets in their search results.īrandon wants to learn how to optimize his site’s meta tags to highlight the most important elements of his content and make his storefront stand out in search results. Their job is to tell search engines what the page is all about-making them vital for SEO. You can’t see them on the page because they’re part of the HTML code. ![]() His focus in this module is meta tags-small snippets of text that describe a page’s content. ![]()
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